Quick promo movies featured standard influencers resembling Ankur Warikoo, Prafull Billore, Raj Shamani and best-selling writer Chetan Bhagat. The publicity materials stated that 1,500 enterprise capitalists, 9,000 angel buyers and 75,000 start-ups had been anticipated to take part. It was billed as a platform to satisfy potential prospects, community and pitch on to buyers.