New media poster baby Substack introduced immediately that they’ve added a small community-building consultancy team to its ranks, buying the Brooklyn-based startup People & Company.

The small agency has been working with purchasers to construct up their community efforts and its team will now be tasked with increase a few of the publication firm’s upstart efforts for writers in its community.

In a weblog submit, Substack co-founder Hamish McKenzie stated that the corporate had beforehand used the People & Co. team to seek the advice of on their fellowship and mentorship packages and that members of the team would now be engaged on a wide range of new efforts from scaling packages to assist writers with authorized help and medical insurance to community-guided initiatives like workshops and meetups to assist crowdsource insights.

“These persons are the most effective on the planet at what they do, and now they’re not solely working for Substack, however they’re additionally working for you,” McKenzie wrote.

Past Substack, earlier companions with People & Company embrace Porsche AG, Nike and Surfrider.

Substack has been blazing forward in latest months, including new companions and elevating money because it goals to convey on increasingly more subscribers to its community. The agency shared again in late March that it had raised a $65 million spherical at a reported valuation round $650 million in accordance earlier reporting by Axios.