Apple has reduce ties with Antonio Garcia Martinez, a current rent and writer, following backlash by workers angered by sexist remarks made in his ebook Chaos Monkeys, in response to a report by Axios revealed late Wednesday.
Garcia Martinez is a former Fb product supervisor and began a brand new position on Apple’s advertisements staff in March, in response to his LinkedIn profile. A screenshot from his ebook, revealed in 2016, circulating on Twitter calls ladies in San Francisco’s Bay Space “tender and weak, cosseted and naive regardless of their claims of worldliness, and customarily filled with shit.”
The parting of how with Garcia Martinez follows a current petition signed by at the very least 2,000 Apple workers calling for an investigation into the hiring of Garcia Martinez, who can be a broadcast writer for WIRED. The petition was first revealed by The Verge.
“We demand an investigation into how his revealed views on ladies and folks of shade have been missed or ignored, alongside with a transparent plan of motion to forestall this from occurring once more,” the petition learn.
Information of Garcia Martinez’s hiring broke this week following a current escalation of a feud between Apple and Fb over Apple’s new App Monitoring Transparency function on iOS 14.5. The function prompts iPhone customers who use apps like Fb, for permission to trace their internet exercise for promoting functions. The now-implemented privateness function, first unveiled at Apple’s Worldwide Builders Convention in June 2020, has drawn criticism from Fb, which says the privateness change will damage its profitable promoting enterprise. Fb is determined by information about its customers to focus on them with on-line advertisements and to make cash. A current survey discovered solely 5% of US every day customers with iOS 14.5 have opted in up to now.
Martinez’s hiring suggests Apple is capitalising on the chance to broaden its personal privacy-focused advert enterprise. Garcia Martinez labored on Fb’s advert concentrating on staff from 2011 to 2013 who reportedly rose to an influential determine on the social community’s advertisements staff earlier than he was fired.
Apple did not instantly reply to a CNET request for remark.