The first new music from Kendrick Lamar since 2022 has arrived within the type of a rating for a brand new brief movie titled The Button, celebrating the Chanel Spring-Summer season 2024 Haute Couture present subsequent week.
At “the invitation of” Chanel’s inventive director, Virginie Viard, The Button is a collaborative challenge between the model and Lamar’s media firm with Dave Free, pgLang. The three-minute, black-and-white brief movie was written by Free, and stars Margaret Qualley, Anna Mouglalis, and supermodel Naomi Campbell.
Following the arc of The Button’s plot, Lamar’s rating — itself probably a snippet of an unreleased music — is constructed round a driving beat, and encompasses a subdued verse from the rapper, in addition to a quick vocal hook. Test it out under.
pgLang first hinted at a collaboration with Chanel in the summertime of 2023, and Lamar was seen donning Chanel finally yr’s Paris Couture Week. Now, The Button arrives forward of the model’s Spring-Summer season 2024 Haute Couture present, with a message on the finish of the three-minute video studying: “The movie of the present will likely be revealed on Tuesday, January 23rd, 2024 at 2 p.m., Paris time.”
That is the primary new music we’ve heard from Lamar since 2022’s Mr. Morale & The Large Steppers, apart from a couple of appearances, together with a function on Child Keem’s “The Hillbillies” and a newly-recorded verse on “Unhealthy Blood” for Taylor Swift’s 1989 (Taylor’s Model).
On the invitation of Virginie Viard, Kendrick Lamar and inventive associate Dave Free meet the world of CHANEL Haute Couture for the primary time, bringing to life a narrative about time and transmission.
Actress and Home ambassador Margaret Qualley plunges us into the story “The… pic.twitter.com/OnBXsd7Mx5— pgLang (@pgLang) January 20, 2024