Whether or not Khloe and Kourtney Kardashian are launching their very own manufacturers or your favorite wellness influencers are preaching the advantages of it, collagen is having a little bit of second proper now.

And for good purpose.

However very first thing’s first: what on earth is collagen?

What’s collagen?

“Collagen is essentially the most plentiful protein within the physique and it is important for constructing muscle and cell restore. It is a lengthy, fibrous, structural protein – it is rope-like in look – that provides the pores and skin power and elasticity,” says Alexis Granite, dermatologist at Mallucci London.

Typically described as scaffolding for the pores and skin, it acts like a trampoline offering a supportive base construction and giving us the ‘boiiing’ we’d like for bouncy, healthy-looking pores and skin. Assume plump, juicy pores and skin.

With its basic face-perking credentials, it stands to the explanation that magnificence manufacturers and shoppers need in on the motion with skincare that comprises the ingredient and guarantees to offer our pores and skin added oomph.

That is precisely why one model determined so as to add a collagen powder to its vary – and everybody it going wild for it.

@milliemackintosh / Instagram

Not solely has JS Health’s Vitality x Collagen Glow Powder gone viral throughout Instagram due to movie star followers like Millie Waterproof coat, Rochelle Humes and Vanessa Hudgens, however the glow-giving method has a plethora of spectacular critiques on social media and Amazon (the place it is bought out).

In line with the model, its £44.99 Vitality X + Collagen comprises the purest supply of high-quality, hydrolysed collagen that is sustainably-sourced Marine collagen, from wild deep-sea cod pores and skin from Norway, leading to improved digestibility and elevated bioavailability. It has been formulated to assist pores and skin, hair and nails, digestive well being, vitality, and vitality, targetting sun-damaged pores and skin, fantastic traces and common dullness.

The powder has 90% 5-star critiques on Amazon and a 4.9/5 score on the model’s web site the place folks have lauded the product for clearing up their pores and skin situations.

One consumer shared earlier than and after pictures of her eczema, explaining: “I’ve been scuffling with my pores and skin since we’ve been carrying masks continuously at work. I additionally observed how simply my pores and skin reacted to irritation. My pores and skin is so a lot better and the Eczema on my palms has additionally improved a lot, an surprising profit, thanks.”

One other wrote: “This was simple to make use of and I’ve seen a marked enchancment in my hair and pores and skin, notably in direction of the top of the month that I’ve used Vitality X. I’ve Rosacea so I am at all times anxious any new product would possibly make the issue worse and I had no adversarial reactions. The packaging was nice high quality and all very simple to make use of.”

Loads of customers praised the product for clearing up their pores and skin in 6 weeks, leaving it extra agency and clear, while additionally serving to goal eczema and rosacea.

Aussie model JSHealth, based by nutritionist Jessica Sepel and created alongside main well being consultants, boasts a spread of best-selling nutritional vitamins and dietary supplements utilizing ‘the transformational energy of vitamins…with highly effective components backed by science’.

Whereas the collagen is throughout social media RN, it is the ‘Hair + Power’ dietary supplements particularly have amassed an enormous quantity of glowing critiques on Amazon.

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Should you’re seeking to bounce on the complement bandwagon, this could be a superb place to begin.