Great information for all us plus dimension activewear followers on the market! Athleta prolonged sizes shall be increasing to embrace more kinds!
You will have already recognized that Athleta had just a few alternatives out there in plus (at present solely about 20% of their complete choices), however Athleta is stepping it up and giving us more of what we would like… wonderful high-quality activewear!
Learn on for the news on the newest Athleta Extended Sizes information!
Athleta not too long ago introduced the enlargement of its prolonged sizing (“1X-3X” or sizes 18-26) to 350 kinds throughout its assortment (beginning January 21st). For Spring 2021, 70% of the Athleta assortment shall be out there in sizes 1X-3X!
That’s spectacular and we see they’re taking a cue from their sister model, Outdated Navy who added plus sizes again in retailer, full with plus dimension mannequins.
Additionally they introduced the addition of size-inclusive mannequins throughout all 200 shops! That is such an unimaginable step in the direction of larger visibility and illustration for plus dimension individuals.
Right here’s a sneak peek of what you possibly can NOW count on IN STORE:
Don’t these mannequins appear to be they’re prepared to hit the pavement in model? I imply… that is cool to see.
Athleta designers spent the final two years working with hundreds of ladies to re-engineer and develop the model’s prolonged sizing providing.
Starting Thursday, January 21st – more than 350 kinds inside Athleta’s assortment of trendy and sustainable activewear of all classes shall be out there in sizes 1X-3X in-store and on-line. Sure, we all know… the sizing is restricted, however this can be a begin.
Athleta will provide prolonged sizes throughout all classes by the top of 2022.
“Empowering ladies and women is core to our Athleta DNA. This model promise comes to life throughout our expansive product providing and inclusive procuring expertise,” – Mary Beth Laughton, President, and CEO of Athleta.
By March, the variety of kinds out there in prolonged sizing will exceed 500, with new kinds added every season!
To accompany this information, Athleta will launch a brand new spring marketing campaign entitled “All, Highly effective,” a multiplatform celebration of the sweetness and energy in all ladies of all sizes.
The marketing campaign will function billboard pictures of plus dimension ladies styled in Athleta’s prolonged dimension vary.
How cool is that?!
One other cool factor is that every one Athleta retailer staff will undergo obligatory inclusive sizing coaching.
Did you catch that?
Athleta is placing their staff by means of a obligatory inclusive sizing coaching.
On this coaching, associates study the ideas of body-positive acceptable language and learn the way to serve prospects of all sizes and styles!
We hope that is going to turn out to be a development, not solely all through the Hole Manufacturers, however that different retailers take notice! Giving plus dimension individuals more entry to in retailer plus dimension style is one motion that wants to occur more.
Store the latest arrivals, Jan 21st at Athleta.com
Are you excited concerning the enlargement of plus-size choices over at Athleta?
Will you be searching for the Athleta prolonged sizes when it goes dwell on Thursday, January 21st?? Tell us!
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